Thursday, October 13, 2011

Session 5: Analysis of multimedia projects

The three multimedia projects I've chosen to analyze in today's seminar are: Mi Sanfermín, The Bullstreets, and Let's Cook International.



For starters, all three of them use a very good design and set up for their home pages. I'll write the rest of my reviews for the multimedia projects separately.

Mi Sanfermín is extremely original and creative in the manner in which it depicts their website. It's almost as if they tell a story through each of the five characters it has. It gives the reader a very vivid and clear depiction of what each different type of person does during the festivals of San Fermín. Afterwards, when you click on a character, you delve even more so into the activities and events that transpire those 8 days. Each specific dish, event, or place has a well-positioned hyperlink attached to it so the reader can get to understand it better with details. The one in which they set up the main page is extremely creative because it's an organized mess. It makes you feel like you're reading a pop-out book and the fact that each character has their own personalized soundtrack makes it even more special. I think that Mi Sanfermín has just the amount of photos and videos to make it educational and enjoyable at the same time. All the multimedia resources used on this site are a great deal helpful in the narration of the festivities. What they have not been able to succeed in as greatly, though, is the use of social tools. The project does not have any Twitter, Facebook, or social page of the sort. Although it does have a kind of 'Contact Form', it is not nearly as interactive as Let's Cook International's Facebook or Twitter page. I find that the site's design is extremely innovative and also quite easy to navigate through due to it's set up and style. All colors, photos, and logos are more than adequately chosen and appropriate. The text is quite easily read as it is black against a white background.



The Bullstreets was the second page I chose due to it's attention seeking background and informative content. Since I live quite near to the old town of Pamplona I always enjoy learning more about it. But, to be honest, after actually reading through the site itself I realized that it does not contain enough information in it. It lacked a great deal more interesting things I myself know that could have fluffed it up a bit. Another thing I did not find so agreeable with this website is that the writing is very difficult to read. What with the actual script of the page along with the colors used, it's quite hard to read against the cobblestone background home image they have chosen. The style used for the titles and subtitles is very neat and pretty. The way in which the photos, captions, and videos were styled was also very appealing.



Let's Cook International is a very neat and orderly site which contains delicious recipes from places all over the world. The way in which they bring about the information on their site isn't exactly creative but it is very pleasing to the eye. They were quite sure to put a great deal of appealing photos in order to make sure the reader understood and craved what it was that they were speaking about. The photos easily achieve capturing the attention of the reader. At the time the website was launched, the creators were very good at interacting with their readers via a Facebook and Twitter page, although both those sites are really no longer active. It is extremely easy to navigate through this page as I previously stated how organized it was, it is also very easy to read and understand because the theme and colors of the site are clear. The recipes are all very easily understood and efficiently narrated.

Thursday, September 29, 2011

Mapeo de hipertextos

En esta práctica hemos trabajado el concepto de hipertexto y los nodos. Para ello hemos estado explorando la página web "Mi Sanfermín". De esta página hemos elaborado el siguiente Diagrama hipertextual.



Thursday, September 22, 2011

Interactivity

There are six different kinds of Interactivity. The following is an example of each kind along with a brief analysis of them:

1. Control: Skyscanner
- Skyscanner lets its users define their trip completely and entirely; their dates, the airline, the time they wish to fly, the prices.

2. FeedbackPandora Radio
- Even though Pandora does not exist here in Spain, it does exist in the U.S.A. Pandora allows its users to give feedback on the songs it plays for you via a 'thumbs up' or a 'thumbs down'. You are also allowed six skips on a certain 'radio'.

3. ProductivityAmazon
- Giving their customers such a hands-on approach to the buying of a certain product shows great productivity in Amazon's website.

4. Creativity: Youtube
- Youtube lets people be the most creative and interactive with each other that they can be. Via music videos, normal videos, news, or campaigns people on youtube express themselves in which ever way they desire.

5. AdaptableGoogle
- Google is a search engine that molds itself around the searcher. Often times do you find ads on the sidebar of Google while searching or working on something that apply more and more to yourself and your interests.

6. CommunicationGmail
- Gmail and everything that comes with it has enabled easy communication in between users and non-users daily. Gmail has gphone, gchat, gvideo, SMS texting with cell phone numbers, and now something called Google + that consists of "Circles" which make it even easier for users to categorize and contact friends, families, and acquaintances.




Twitter Interactivity:

Control is something seen apparent right when you make a Twitter account as it asks you whether or not you want your tweets to be public. You can also control the language you put your twitter in as well as the tweets you post and can read.

Communication is exercised via photos, links, and normal tweets in between users.

Productivity: Twitter can be a platform for business corporations, news organizations, sports teams, or politicians. It allows them to sell their product or service in a sort of ongoing advertising campaign.

Adaptable: Each user can use and define their twitter in whichever way they would like.
   

Thursday, September 15, 2011

Getting used to Comunication Multimedia

As a person who has never really used the internet for anything other than keeping in touch with friends or family (may it be via Gmail or Facebook), or catching up on the news, this is quite new to me. I can already tell that Communication Multimedia will be quite the challenge, as it has not only made me get one blog, but two!   For a third year student studying Advertising and Public Relations you would think I'd have more experience with this type of thing, but alas, I have not had the pleasure. 

This class will have me creating a personal blog, a tumblr, of which the theme shall be purely personal. I've almost decided that it shall consist of some sort of travel theme, perhaps even telling stories of my travels, or maybe discussing places I'd hope to go to because of history I've learned or stories I've heard. You see, being a New Yorker with Venezuelan (with French ancestry), Spanish, and Cuban grandparents, I've had quite the mix in my life. The other blog shall be this one, more school-related and homework-like. 

As I previously mentioned, this is the first time I've ever done anything like this, so it shall be quite the struggle because I'm not accustomed. Having a blog requires a great deal of dedication, the type of dedication that one usually puts into things like school work or jobs. I guess since this now goes under the headline of 'school work' I shall just have to put my best to the test. Having these two blogs shall also require a great deal of inspiration as I feel my 'creative writing' has been a bit rusty from lack of use. 

The final project shall be a great group experience to get to learn how to work with a team when dealing with multimedia campaigns. Besides, I think that when doing any communication campaign it's always most beneficial when you have a group. Each head always brings a different idea to the table, so things get more interesting. 

I'm looking forward to all of this, let's see if I can rise to the challenge.